INTERNATIONAL GROWTH
01 / Market expansion / Customer acquisition
International commercial growth
Building a consumer business across 20+ countries through market-focused messaging, organic acquisition, and commercial decisions.
BUSINESS DEVELOPMENT / DIGITAL BUSINESS OPERATIONS
Based in Berlin
I turn market opportunities into commercial results and stronger business operations—combining international business development, entrepreneurial experience, and practical automation.
Explore my workcumulative international sales
countries served
organic social media views
Business results from Eterik / Entradi Digital, including a 70K+ social audience.
01 / SELECTED WORK
Selected work in international growth, commercial partnerships, digital operations, and workflow automation.
INTERNATIONAL GROWTH
01 / Market expansion / Customer acquisition
Building a consumer business across 20+ countries through market-focused messaging, organic acquisition, and commercial decisions.
COMMERCIAL PARTNERSHIPS
02 / B2B development / International operations
Connecting customer needs, logistics partners, and commercial agreements to support cross-border growth.
CONNECTED COMMERCE
03 / E-commerce / Workflow automation
Connecting order intake, operational data, and fulfillment into one coordinated workflow.
AI-ASSISTED SUPPORT
04 / AI / Customer operations
Bringing customer conversations and operational context together, with people in the loop.
ORDER TO SHIPMENT
05 / Logistics / Operations
Airtable status queues and Make workflows that connect reviewed orders to shipping APIs.
AFTER DISPATCH
06 / Shipment monitoring / Exception handling
A scheduled workflow that checks shipments after dispatch and routes cases that need follow-up.
Production work, explained through public case studies. Customer data and live business systems stay private.
All public codeTHE TOOLS BEHIND THE WORK
Market research · Go-to-market execution · Customer acquisition · B2B partnerships · Commercial negotiations
International logistics · Procurement · Shopify · Customer experience · Cross-border fulfillment
Make.com · Airtable · APIs · OpenAI · Chatwoot · Salesforce · Google Sheets
02 / ABOUT ME

Sami Salkini
Berlin, Germany
I work at the intersection of Business Development and Digital Business Operations. My experience spans international B2B relationships, commercial growth, market expansion, and the systems that support a growing business.
As founder of Eterik / Entradi Digital, I built a consumer business serving 20+ countries and worked across pricing, customer acquisition, supplier management, international fulfillment, and AI-powered workflows. I also negotiated direct commercial and shipping agreements with DHL and SMSA.
I hold a B.Sc. in Electrical & Electronics Engineering and am currently pursuing an MBA&E at HTW Berlin. I bring commercial judgment, technical thinking, and hands-on execution to opportunities in Business Development, Commercial Growth, Market Expansion, and Digital Business Operations.
03 / EXPERIENCE
Mar 2024 – Aug 2026
Eterik / Entradi Digital
Founded an international consumer business generating US$500K+ in cumulative sales across 20+ countries. Led commercial growth, supplier negotiations, logistics, customer operations, and AI-powered process automation.
Oct 2022 – Jun 2024
Yollando
Acquired international B2B customers, developed commercial relationships, and delivered platform demonstrations and onboarding for cross-border logistics services.
Jul 2021 – Apr 2022
UniHelper
Researched international student markets, identified prospective customers, and supported lead qualification, outreach, and client acquisition.
Jul 2019 – Jun 2021
TELUS | Zara Online Account
Supported customers in Arabic, English, and Turkish, resolving enquiries and managing service cases in Salesforce.
Sep – Dec 2018
Kenso Solutions · Valencia, Spain
Contributed to an IoT-enabled water-flow control system, applying an engineering approach to a practical problem.
04 / EDUCATION & LEARNING
Smart Business Models and Production Systems
English-taught program · GPA 3.15 / 4.00
Meta Front-End Developer Professional Certificate · 2024
IBM Data Science Methodology · 2022
IBM Python for Data Science, AI & Development · 2022
LET’S CONNECT
Open to business development, growth, and digital operations opportunities
Based in Berlin · Connected globally