CONNECTED COMMERCE
Shopify→Make→Airtable
01 / E-commerce / Workflow automation
Entradi operations engine
Connecting order intake, operational data, and fulfillment into one coordinated workflow.
01 / SELECTED WORK
Real processes.
Practical systems.
A selection of the tools and workflows I’ve built across commerce, customer support, and the web.
AI-ASSISTED SUPPORT
Chatwoot⇄OpenAI API
↳ Human review for exceptions
02 / AI / Customer operations
Eterik AI support agent
Bringing customer conversations and operational context together, with people in the loop.
ORDER TO SHIPMENT
01 New orders
02 Review & prepare
03 Ready to ship
03 / Logistics / Operations
From order review to shipment
Airtable status queues and Make workflows that connect reviewed orders to shipping APIs.
AFTER DISPATCH
Shipment checks
No action needed Route for follow-up
04 / Shipment monitoring / Exception handling
Post-shipping tracker
A scheduled workflow that checks shipments after dispatch and routes cases that need follow-up.
Production work, explained through public case studies. Customer data and live business systems stay private.
All public codeTHE TOOLS BEHIND THE WORK
Business first.
The right tools next.
Connect & automate
Make.com · Airtable · REST APIs · Webhooks · OpenAI API · Chatwoot
Operate & understand
Shopify · GA4 · Funnel analysis · SEO · Cross-border fulfillment
Build & extend
Python · JavaScript · React · HTML & CSS
02 / ABOUT ME
Sami Salkini
Berlin, Germany
An engineering mindset.
A business perspective.
I started with Electrical & Electronics Engineering and found my way into the systems behind growing businesses: orders, people, suppliers, data, and the connections between them.
Building Entradi Digital and Eterik gave me hands-on experience across international commerce, customer operations, and automation. I care about understanding a process well enough to make it simpler—and keeping human judgment where it matters.
I’m enrolled in the MBA&E at HTW Berlin, with the program beginning in October 2026. I bring this mix of engineering and business experience to practical challenges in operations, automation, and digital commerce.
Arabic NativeEnglish & Turkish ProfessionalGerman Elementary
03 / EXPERIENCE
A path across
business and technology.
May 2024 – Aug 2026
Founder & E-commerce Operations Lead
Entradi Digital / Eterik
Built international e-commerce operations across pricing, supplier coordination, customer support, and fulfillment. Led the move to Shopify and used GA4 reporting to inform business decisions.
Oct 2022 – Jun 2024
Business Development Specialist
Yollando
Managed B2B client relationships for international shipping services and coordinated cross-border logistics.
Jul 2021 – Apr 2022
Business Development Specialist
UniHelper
Worked with international student markets, acquiring clients and maintaining customer relationships.
Jul 2019 – Jun 2021
Customer Service Representative
TELUS International for Zara Online
Supported e-commerce customers in Arabic, English, and Turkish, handling enquiries and documenting cases.
Sep – Dec 2018
Development Engineer Intern
Kenso Solutions · Valencia, Spain
Contributed to an IoT-enabled water-flow control system, applying an engineering approach to a practical problem.
04 / EDUCATION & LEARNING
Always connecting
the next dot.
Master of Business Administration & Engineering
Smart Business Models and Production Systems
BSc Electrical & Electronics Engineering
English-taught program · GPA 3.15 / 4.00
Continued learning
Meta Front-End Developer Professional Certificate · 2024
IBM Data Science Methodology · 2022
IBM Python for Data Science, AI & Development · 2022
LET’S BUILD SOMETHING USEFUL
Open to projects, collaborations, and opportunities
Based in Berlin · Connected globally